About Bookmakertesten
About Us
Independent ratings built by experienced bettors
Bookmakertesten was created with one simple goal: to help sports bettors make informed decisions when choosing an online bookmaker.
Unlike many comparison websites that focus almost exclusively on welcome offers or headline odds, we believe the overall experience matters just as much. Modern bettors rarely limit themselves to a single product. Many enjoy a few spins in the casino during half-time, while others head to the poker tables after the final whistle. A bookmaker should therefore be judged as a complete entertainment platform rather than solely as a place to place bets.
Our ratings are produced by a jury consisting of seasoned sports bettors, casino players and poker enthusiasts. Every member of our panel has years of practical experience across the industry's leading operators, allowing us to evaluate bookmakers from a genuine user perspective instead of relying purely on marketing claims or promotional material.
Every bookmaker is tested against the same criteria to ensure consistency, transparency and fairness. The maximum possible score is 100 points, with each category contributing to the final rating.
Who's behind the ratings
Our Jury
The Bookmakertesten jury is made up of experienced sports bettors, casino players and poker enthusiasts who collectively bring decades of hands-on experience from across the online gambling industry. Rather than relying solely on published statistics or operator marketing material, every bookmaker is assessed through practical testing and real-world use.
Our panel also includes representatives from two established specialist publications. OddsFactory contributes extensive expertise in sports betting, bookmaker evaluation and odds comparison, drawing on years of analysing betting markets, promotions and sportsbook functionality. Jackpot.win provides specialist knowledge of online casinos, with particular focus on slot games, Return to Player (RTP) percentages, game selection and the overall casino experience.
By combining sportsbook expertise with in-depth casino analysis and poker knowledge, the jury evaluates bookmakers as complete gambling platforms rather than isolated products. This reflects how many customers actually use modern operators — placing sports bets, enjoying casino games between fixtures and, in many cases, taking a seat at the poker tables.
Every jury member contributes independently to the assessment process, ensuring that scores are balanced, objective and based on practical experience rather than commercial considerations. The result is a transparent methodology designed to identify the operators that genuinely deliver the best overall experience.
How we test
Our Rating Methodology
Every bookmaker is assessed across eleven carefully selected categories. Together they produce a maximum score of 100 points, ensuring every operator is judged using the same transparent methodology. We do not rank bookmakers solely on welcome offers or headline odds, but on the complete experience they deliver across sports betting, casino and poker.
Norwegian Relevance
10 ptsAlthough many bookmakers operate internationally, not all provide an experience tailored to Norwegian customers. This category evaluates how well each operator serves the Norwegian market, including language support, payment methods commonly used in Norway, customer service accessibility, promotions aimed at Norwegian players and the overall user experience.
User Experience
10 ptsA bookmaker should be simple, intuitive and enjoyable to use. We assess website design, mobile performance, navigation, loading times, account management, live betting functionality and overall ease of use.
Bonuses and Campaigns
10 ptsThe size of a welcome bonus tells only part of the story. We examine the value offered throughout the entire customer journey, including welcome offers, free bets, odds boosts, cashback promotions, loyalty schemes and recurring campaigns, as well as the fairness and transparency of the terms.
Sports Selection
10 ptsA quality sportsbook should cater for both casual and experienced bettors. We assess the breadth of sports covered, market depth, live betting options, availability of streaming, special betting markets and coverage of both major international competitions and smaller niche sports.
Casino Games Selection
10 ptsMany sports bettors also enjoy casino gaming, making this an important part of our assessment. We evaluate the number of available games, software providers, exclusive titles, live casino offering and the overall diversity and quality of the casino portfolio.
Casino RTP
10 ptsReturn to Player (RTP) is one of the most important yet often overlooked aspects of an online casino. Our casino specialists analyse RTP settings across a representative sample of slot games — higher RTP settings generally provide better long-term value for players and therefore receive higher scores.
Poker Offering
10 ptsPoker remains an important part of the online gambling landscape. Operators offering a dedicated poker platform receive points in this category, while those without poker receive none. We also assess the overall quality of the poker experience, including game variety, tournament schedule, player liquidity and software quality.
Deposits and Withdrawals
10 ptsManaging money should be straightforward. We evaluate available payment methods, processing speeds, withdrawal efficiency, verification procedures, transaction limits and any associated fees.
Safety and Reputation
10 ptsTrust is fundamental when choosing an online bookmaker. We assess each operator's reputation within the industry, financial stability, complaint history, responsible gambling tools, customer support standards and overall reliability.
General Impression
5 ptsSome qualities cannot easily be measured through individual categories. This section allows the jury to reflect on the complete experience after extensive testing. Innovation, attention to detail, overall presentation and the general feeling of using the platform all contribute towards this score.
Licence and Jurisdiction
5 ptsLicensing plays an important role in determining customer protection and regulatory oversight. We assess the jurisdiction under which each bookmaker operates, the strength of the regulatory framework, compliance history and the safeguards offered to players.
Want to be tested next year?
If your bookmaker isn't part of this year's test, get in touch and we'll consider it for the next edition.
Apply for next year